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The Bird Dog Group

Updated: Nov 21, 2025

SERVICES

Brand Identity Logo Design Illustration


AESTHETIC

Unique Professional Playful

THE BRIEF

Founded in 2009, The Bird Dog Group is a PR and communications agency specializing in brand development across British Columbia. Representing standout brands such as Blundstone and Glerups, they needed an identity as memorable as their name—one that would acknowledge the heritage and spirit of their German Short-haired Pointers, affectionately known as “bird dogs.” Their goal was to create a visual identity that captured both their professional expertise and the approachable, energetic personality that sets their agency apart.

 

THE SOLUTION

Our approach was to craft a brand identity rooted in character, personality, and purpose. We developed a mark that blends clean, confident design with a sense of playful charm inspired by the namesake bird dogs. The resulting identity strikes a balance between established professionalism and expressive warmth, giving the agency a visual presence as distinctive and engaging as the brands they champion.


Business cards for "The Bird Dog Group" on wood, beige background with leaves. Includes contact info and dog logo in black and orange.
Maroon hoodie with "THE BIRD DOG GROUP" text and a logo of a running dog embroidered on it, lying on a white surface.

Envelopes with an orange flap, featuring a dog logo and a black-and-white dog image. Text: "BIRD DOG GROUP" and an address.
Illustration of two fluffy sheep sleeping by a fireplace with stockings, in a card with an orange envelope. Cozy and festive mood.
Two smiling sheep sit by a lit fireplace with boots hanging above. A framed picture of a dog and leaves decorate the mantel.
Illustrated Card featuring Glerups & Blundstone – a nod to their flagship clients


PORTFOLIO

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