The Hazy Camper

SERVICES

Packaging Design Illustration Social Media Website Graphics

AESTHETIC

Adventure Relaxed Cozy Natural

THE BRIEF

The Hazy Camper is a women-founded company based in British Columbia, created by two sisters who turned to cannabis edibles for relief during their breast cancer journeys. Their brand is rooted in resilience, wellness, and the belief that high-quality edibles can feel as comforting as a campfire under the stars. Specializing in premium chocolate edibles made with clean, simple ingredients—including organic, fair-trade chocolate—their products are designed for both medical and recreational consumers, with an emphasis on responsible use and approachable education.

To expand their retail and merchandising presence, The Hazy Camper sought a set of professional vanity pouch packages that could showcase their story, ingredients, and product benefits—details not permitted on regulated consumer packaging.

THE SOLUTION

Our approach was to create packaging that captured the brand’s love of the outdoors, meaningful connection, and the soothing calm of a night spent fireside. Each pouch features custom illustrations inspired by nature, relaxation, and the spirit of adventure that defines The Hazy Camper. The designs were crafted to stand out in display cases while providing budtenders and merchandisers with rich, informative visuals to support customer conversations. The result is a warm, inviting, and distinctive packaging system that elevates the brand’s presence across retail settings and social media.

The Hazy Camper is available in select provinces and territories across Canada and is a Health Canada–licensed Micro Processor of Cannabis Edibles.